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How do you spark curiosity about an upcoming new product?
- Aug 17
- 4 min read
Updated: 5 days ago
In a world full of competition, it is not enough to just launch a good product. You need something stronger: To get people talking about it before it's released.
This is what is known in marketing as creating “curiosity” or “pre-hype.” It is a successful strategy used by large companies and small shops alike.
In this article, we will discuss:
Why should you spark curiosity before launching?
10 practical ideas to create curiosity about your new product
What should you avoid so that you do not lose the trust of your audience?
And real-life local examples of brands that have succeeded in doing so
Why is arousing curiosity necessary?
the reason
Impact
🎯 Attract attention in crowds
People are exposed to dozens of products and advertisements every day, and curiosity sets you apart
🧠 Stimulate thinking and guessing
Curiosity makes the customer think and anticipate, and these are feelings that lead to interaction
💬 Increase interaction and participation
The more curiosity, the more comments and conversations
📈 Stimulate demand before launch
Good curiosity creates what's known as "pre-order."
🔁 Automated marketing from the audience
When someone asks: “What’s wrong?” He starts by publishing the idea for free
10 clever ways to spark curiosity about a new product
1. Use visual suspense
Post an incomplete photo or video:
Blurred image
Partially cover the product
Close details do not show the entire figure
2. Ask a vague question
like:
“Do you expect us to go soon?”
“Something you tried somewhere...but it has never been shown in our neighborhood!”
“One product...changes the way you do ___ (coffee, arrangement, care...)”
3. Glimpse into daily stories
Share a daily series of tips:
Day 1: Picture of packaging only
Day 2: Voice of the producer
Day 3: Distinctive color
Day 4: Part of the name or first letter
4. Start a countdown
Place a countdown in stories or posts with the phrase:
“Something big after 3 days...”
"Everything will change in two days"
“See us tomorrow at 8 p.m.”
5. Use influencers – but don’t reveal everything
Send your new product to influencers, asking them to:
Share only part of their experience
Express their opinion without mentioning the name of the product
He posted a mysterious phrase: “I didn’t expect to need it, but it turned out to be important!”
6. Launch a mystery hashtag campaign
like:
7. Film the “reaction” without the product
Show videos of people trying the product and smiling or being surprised…but without showing the product itself.
8. Launch a game or challenge
Make the audience expect or discover:
"Guess the product using 3 hints"
“If you guessed the name correctly, you will get a free cup at launch.”
“The first 10 people to submit their guess will receive a private preview.”
9. Use Direct Messages (DM)
Send some of your followers a message:
“I would like to give you a hint about a new product...ready?”
“You see, you are one of the first people to see what is coming.”
“Send me the word ‘ready’ and see what I get to you.”
10. Don't reveal everything at once
Even on the launch day itself, don't work out all the details at the first moment.
In the first hour: product name
In the second hour: advantages
In the third hour: price and special offer
What to avoid when curiosity is aroused?
Error
Result
❌ Exaggerated promises
Unrealistic expectations lead to disappointment
❌ Insinuation without end
Constant postponement makes people lose interest
❌ Exaggerated ambiguity
People love curiosity... but hate complete confusion
❌ Detection suddenly without preliminary
It makes the campaign look abrupt and unprofessional
Real examples from the local market
☕ Cafe in Jeddah
The café owner posted a picture of a closed box with the words: “Flavor... you tried it, but it never got into coffee.”
The next day: Just the smell of coffee in a video
Day 3: Influencer tries it and says “Wow!”
📌 On launch day... the queue was half an hour before opening!
🧴 Skin care shop
Share a picture of a customer laughing in front of the mirror. The product is not visible... Title: “The next post will change your care!”
Then they published a challenge: “Can you guess what kind of product it is?”
📌 More than 250 comments before the product was revealed
🍰 Sweets shop
They started in a countdown with the title: “A small thing... but you can comment on it.”
First day: A silhouette of a piece of candy
Second day: gnawing sound only
Third day: Official announcement with a special offer
📌 First day sales were double the weekly average
When does the curiosity campaign start?
Best: 5 to 10 days before launch
Shorter than this = enough to spread
Longer than this = people get bored or forget
Proposed work plan (weekly schedule)
today
The idea
Day 1
Initial visual cue (fuzzy image)
Day 2
A mysterious question on the story
Day 3
Countdown starts
Day 4
Share from an influencer + audio tip
Day 5
Reaction video or guessing challenge
Day 6
Initial screening + pre-registration
Day 7
Official launch + special offer
Conclusion
Curiosity is the most powerful free marketing tool. If used intelligently, it can create buzz... and sales... without needing a huge budget.
Always remember:
Start today with a small plan...and watch how attention turns into interaction, and interaction into requests.
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