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+478% Boosted New Customer Acquisition for a Retail Business
Summary
Increased a retail shop’s new monthly customers by +478% by reducing seasonality with buyer persona expansion and intent-based Google Ads. Identified 2 new personas, launched targeted campaigns with compelling offers for each slice, and captured hot-market demand at the moment of need. 60→347/month, +4,000 new customers.
Overview
The business was a retail shop and they were suffering from seasonal sales, strong for around 4 months, then declining, because they depended on a specific group of products bought seasonally. They needed to diversify demand and keep sales flowing year-round.
The Strategy
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Studied the existing customer base, then reclassified buyer personas and identified 2 additional personas they weren’t aware of.
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Built optimized Google Ads campaigns targeting each persona “slice” with compelling, problem-relevant offers.
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Focused on the hot market in Google, reaching people based on immediate intent, so they saw the right product when they needed it most.
Results
✅ New monthly customers: +478%
✅ Before → After: 60/month → 347/month
🚀 Total new customers throughout the campaign: +4000
📊 Local Customer Actions: +30,000
+8,900
Local Customer Actions
+4,000
Total new customers
