.png)
+206% Improved Targeting in New Customer Growth Within 3 Months
Summary
Grew a premium gym’s new monthly customers by +206% after a new high-priced branch struggled to convert. Fixed misaligned targeting by rebuilding the offer messaging for high-intent premium buyers, then ran persona-based Google Ads segmented by key locations to drive memberships and walk-ins. 120→386/month, +2,100 new customers.
Overview
This service business was a gym offering personal training and membership access. After opening a new premium-tier branch with higher membership pricing, they struggled to attract members and walk-ins because they were targeting the wrong buyer.
The Strategy
-
Diagnosed the core issue: misaligned targeting for a high-ticket, premium offer.
-
Rebuilt the offer messaging and targeting to reach people actively seeking premium quality at a higher price point.
-
Acquired customers through persona-targeted Google Ads, segmented by different geographic locations to match demand and accessibility.
Results
✅ New monthly customers: +206%
✅ Before → After: 120/month → 386/month
🚀 Total new customers throughout the campaign: +2100
📊 Local Customer Actions: +11,500
+11,500
Local Customer Actions
Total new customers
+2,100
