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How many advertising campaigns does a small business need?
- Aug 17
- 4 min read
Updated: 3 days ago
When a small business owner starts thinking about promoting his products or services, he often faces this question:
This question is very legitimate, especially for those who have a limited budget and are looking for Maximum return at lowest cost.
In this article, we will help you understand:
Why is just one campaign not enough?
Types of campaigns every project needs
The appropriate number based on your type of activity
Finally: a practical model for a monthly campaign plan for a small project
First: Is one campaign enough?
The short answer: ❌ No.
One campaign - no matter how good - Not enough To convince all segments of your audience.
🎯 why?
Because each person in your target audience goes through different stages:
Who doesn't even know you
Who heard about you and did not decide?
Who has decided and needs one last push
Who has already purchased and needs to follow up or repurchase
Therefore, one campaign cannot address all of these stages with the same message or format.
Second: The types of advertising campaigns that any small business needs
1. Brand Awareness campaign
Goal: Let people know you exist
Content: Show photos/video of the place or products
Platform: Snapchat, Instagram, TikTok, Google Display
Example: “Learn about the best specialty coffee shop in Jeddah.”
2. Offer Campaign
The goal: attract the customer with an attractive offer
Content: Discount - Free product - Special package
Platform: Instagram - Tik Tok - Snapchat - Google Ads
Example: “20% discount on all orders today only ☕”
3. Remarketing campaign
Objective: Target those who have interacted with you previously but did not purchase
Content: Reminders, social proof, motivation
Platform: Google - Meta - TikTok Ads
Example: "Your offer is still available! Order now while supplies last."
4. Lead/Action Campaign
Objective: Collect messages - calls - visits - requests
Content: A direct call to action
Platform: Google Ads Search – WhatsApp CTA – Click to Message
Example: “Message us now via WhatsApp and get the full care package.”
5. Content Promotion Campaign
Goal: Highlight value, educate, build trust
Content: Educational video - success story - comparison of products
Platform: Instagram Reels – TikTok – YouTube Shorts
Example: “The difference between cold and hot coffee – which one is best for you?”
Third: How many campaigns do you actually need per month?
✅ For new projects (less than 3 months):
Type
Suggested number of campaigns
Brand awareness
1-2
Offers
1
Educational content
1
Retargeting
1 (after a month)
📌 Total: 3-4 campaigns
✅ For existing projects (more than 3 months):
Type
Suggested number of campaigns
Constant awareness
1 (light)
Seasonal offers
2–3
Retargeting
1 per month
Direct request (Google)
permanent
content
At least 2
📌 Total: 4-6 campaigns per month
Fourth: How do you choose the appropriate number of campaigns for your project?
Step 1: Set your goal for this month
Is your goal to increase awareness? Increase sales? Launch a new product? Increase orders for a specific product?
🎯 Each goal requires a different type of campaign.
Step 2: Review your monthly budget
Don't run more than 4 campaigns at a time if your budget is limited. Start with 2 campaigns, monitor the results, then gradually expand.
Step 3: Avoid these mistakes
❌ Run all campaigns at once❌ Show the same ad to all audiences❌ Forget about the retargeting campaign❌ Ignore previous customers
Fifth: A practical model for a monthly campaign plan for a small project
Project: A new coffee shop in Al-Hamdaniya district - Jeddah
week
Campaign type
the goal
The platform
Week 1
Brand awareness
Introducing people to the place
Snapchat + Instagram
Week 2
Opening presentation
Increased orders
TikTok + Google Display
Week 3
Video content (relays)
Educate and build confidence
Instagram Reels
Week 4
Retargeting
A reminder of those who watched and did not ask
Snapchat Custom Audience
📌 Budget: distributed according to the importance of the goal + the previous week’s performance.
Sixth: Should all campaigns be paid?
Not a condition.
You can mix:
Paid campaigns
Organic content posts (no advertising)
Post customer reviews
Marketing through daily stories
Collaborating with a Micro-influencer
🔑 The important thing is to constantly remain “visible” to your audience.
Seventh: How long is the ideal campaign?
Campaign type
Proposed duration
consciousness
7–14 days
an offer
3–5 days
content
Continuous or periodic
Retargeting
5–7 days after reaction
Google Search
Perpetual with monthly update
Eighth: Tips to increase the efficiency of your campaigns
🎯 Target a very specific audience
🧠 Change designs and messaging between campaigns
💬 Follow comments and messages and understand the audience
📈 Monitor performance daily and adjust as necessary
🪞 Re-test different advertising angles (angles = presentation methods)
Ninth: Success indicators for your campaigns
Indicator
The good
The weak
Click through rate (CTR)
2% or higher
less than 1%
Interact with the video
30–50%
less than 20%
Cost per message
Less than 5 riyals
More than 10 riyals
Cost per thousand (CPM)
Less than 10 riyals
More than 20 riyals
Number of orders or reservations
Increasing
Constant or declining
📌 Don't be satisfied with likes and views... the real goal is results.
Tenth: How do you develop your campaigns every month?
✍️ Review reports
✅ Delete poorly performing campaigns
💡 Create new viewing angles
📸 Try different types of content (photos - video - customer testimonials - offers)
🎥 Add a video campaign to strengthen your visual presence
Conclusion
How many advertising campaigns do you need per month? The answer depends on:
Your type of activity
Your goal
Your budget
And the maturity level of your project
But in general, any small project needs 3 to 6 advertising campaigns per month, divided between awareness, offers, content, and retargeting.
🔑 The secret is not in the many campaigns, but in... Diversify, experiment, and constantly improve.
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