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+39% Campaign Optimization Lifted Reservations for Foodservice
Summary
Increased a seafood restaurant’s monthly reservations by +39% using top-of-funnel Google Ads optimization. After refining buyer personas through surveys and customer feedback, I launched reservation-focused campaigns to create a reliable paid acquisition stream while the business worked to address high legacy costs. 2200→3100/month, +4,100 new customers.
Overview
This was a seafood restaurant with a strong organic presence on Google. However, despite solid monthly revenue, high accumulated costs from past decisions created pressure on profitability. They needed an additional paid acquisition stream to increase reservations for a period and stabilize the business so they could restructure properly.
The Strategy
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Sharpened buyer personas using surveys and customer feedback (they were already well-established in the city).
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Built highly optimized Google Ads campaigns focused on one action: booking/reservations.
(Other work was done in finance, offering/bundling, and retention, but this section highlights the top-of-funnel acquisition work only.)
Results
✅ New monthly customers: +206%
✅ Before → After: 2200/month → 3100/month
🚀 Total new customers throughout the campaign: +4,100
📊 Local Customer Actions: +22,600
+22,600
Local Customer Actions
+4,100
Total new customers
