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Filming a simple video to showcase a new product – ready-made examples

  • Aug 17
  • 4 min read

Updated: Aug 27

In a time when video has become the most powerful means of expression, displaying the product in an attractive way is no longer an option, but rather a necessity. But the question that is always repeated: Do I need a professional camera or bulky equipment?

The answer is simple: No. You can shoot a professional and attractive video showcasing your new product using only your phone, and with a zero budget. All you need is a simple understanding of the basics of photography, and a little creativity.

In this article, we'll take you step-by-step on how to shoot a simple video showcasing your new product in a way that convinces, impresses, and sells.With Ready examples that you can imitate immediately.


Why is video so important in product presentation?


Video is superior to images and text for several reasons:

  • It quickly attracts attention.

  • Conveys real feelings and experience.

  • Increases chances of purchase by up to 64% when used on a product page.

  • Increases interaction on social media.


So, video is no longer just a presentation tool, but a sales tool in itself.


Components of a successful simple video


Let's first understand what makes a video compelling:

Item

Impact

Good lighting

Details stand out and give a professional look

Clear sound

Increases credibility (if there is a voiceover)

Smart corner

Makes the product look better than it actually is

Movement

Attracts the eye and maintains focus

Simplicity

It gives the viewer clarity and speed of understanding


Types of videos that can be shot on your phone to showcase a product


1. “Unboxing” video


Idea: Filming the product being opened from its box for the first time, showing off everything it contains.

Ideal for: Electronics - cosmetics - household appliances.

advice:

  • Use a clean white or wood surface.

  • Shoot from a top or side angle.

  • Explain or describe what you see (even without sound, make the movements clear).


Practical example:


2. “Before/after use” video


Idea: View the product before and after using it.

Ideal for: Cleaning products, beauty tools, accessories, clothing.

advice:

  • Divide the video into two halves (before/after).

  • Make sure the light and angle are constant.

  • Add a text comment explaining the difference.


Practical example:


3. Video “Product in daily life”


Idea: Showing the product during its normal use.

Ideal for: Cups - clothing - office supplies - lighting - kitchen products.

advice:

  • Don't explain too much, let the picture do the talking.

  • Shoot in a natural environment (office, kitchen, hall).

  • Use daylight or warm light.


Practical example:


4. “Short Story” video


Idea: Create a simple scenario that shows how your product changed someone's life.

Ideal for: Gifts - perfumes - care products - any product that has a sentimental nature.

advice:

  • You don't need a professional actor.

  • Use short text or a simple comment.

  • Focus on the final shot (feelings, outcome, surprise).


Practical example:


5. “Quick Explanation” video


Idea: A quick review of the product, writing down its most important features.

Ideal for: Any product that needs clarification or comparison.

advice:

  • Use a white or black background.

  • Slowly move the product in front of the camera.

  • Use text instead of audio if you want simplicity.


Practical example:


The simple tools you need


You don't need a studio, just:

Tool

Economic alternative

Phone holder

Any inverted stand or cup with a fixed weight

Soft lighting

Desk lamp + A4 paper for smoothness

Simple background

White table or solid color tablecloth

Montage application

InShot/CapCut/VN


Additional ideas for amazing photography angles:


  1. Top corner (Flat Lay): Excellent for beauty products or gift wrapping.

  2. Near angle (Macro): To show fine details (texture, material, pattern).

  3. Circular angle (360): Place the product on a rotating plate and film in slow motion.

  4. Hand angle in use: A hand that opens, closes, presses, pours… gives life to the product.


Ideal video length


  • Instagram and Tik Tok: 15 - 30 seconds.

  • YouTube Shorts: 30 - 60 seconds.

  • Your website or product page: One minute maximum.


Sentences ready for text annotation (can be copied directly)


Product

Suggested text comment

perfume

“One spray can change your day – discover it now”

cup

“Elegant shape - thermal insulation - pleasure in every sip”

Cleaning product

“From this 🤢 to this 😍 – in less than a minute”

wristwatch

“Details that complement your elegance – design that lasts”

Gift basket

“Not just a gift – a moment to remember.”


Real-life examples of simple, successful videos


Video from a home appliances store:


Video from a perfume shop:


Professional yet simple tips:


  • Shoot during the day near a window As much as possible.

  • Capture more than one angle For the same scene then choose the best one.

  • Use filters sparingly To maintain the realism of the product.

  • Focus on your hand movement If it appears, make it smooth and slow.

  • Remove annoying background If (dirt, wires, tools not related to the product) appear.


In conclusion: Do not underestimate a simple video


A 15-second video can:

  • It grabs the customer's attention.

  • Explains the product clearly.

  • Cultivates the desire to buy.

  • Builds your brand identity.


Don't wait for professional equipment. Start today, with your phone's camera, simple lighting, and a smart idea.

🎯 Remember: People don't just buy what they see...they buy what they "feel" through video.


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