Designing a new product advertisement video: A guide from scratch

Aug 17
4 min read

Updated: 6 days ago

Introduction

In a market where competition is increasing day by day, it is not enough to launch a new product... you have to... Advertise it in a way that attracts attention, convinces minds, and moves hearts The most powerful way to do that today is: Advertising video.

A good advertising video not only displays the benefits of the product, but also turns the viewer from a spectator into a customer. But, how do you create an effective video advertisement? Where to start? What steps should you follow? In this comprehensive guide, we take you step-by-step to create a professional announcement video for a new product — even if this is your first time doing it.

First: Why an advertising video?

1. It attracts attention faster than any other means

A picture is worth a thousand words, but a video conveys Information, mood, visual and audio effect In seconds.

2. Enhances confidence in the product

When people see your product in use, its credibility increases.

3. Increases purchasing opportunities

Attractive videos increase the conversion rate by 80% on pages that feature products.

Second: Steps to design an advertisement video from scratch

Step 1: Understand the product in depth

Start by answering the following questions:

What is the product?
What problem does it solve?
What distinguishes it from competitors?
Who is his ideal audience?
What is the main message you want to convey?

Everything you do next should revolve around these answers.

Step 2: Determine the purpose of the video

Before you think about a camera or script, ask yourself:

Is the goal to raise awareness of the product?
Or stimulate direct purchase?
Or build long-term trust?
Or convince investors or partners?

Purpose is the compass that guides everything.

Step 3: Choose the appropriate video type

Type

Optimal use

Explainer video

Explain how the product works or its benefits

Demo video

Show actual use of the product

Storytelling video

Associating the product with an emotional or interesting situation

Customer Reviews Video

Building confidence through real experiences

Quick ad video

Grab instant attention (TikTok, Reels)

Choose the right video type based on your product, audience, and platform.

Step 4: Writing the script

The script is the backbone of the video. Here's a simple template:

Starting Hook (3–5 seconds): It begins with a situation or question that arouses curiosity. Example: “Do you waste your time every day tidying up your desk?”
Problem display: Show the customer's challenge.
Offering the product as a solution: "The solution? The new smart office organizer"
Show features: Visually or via voiceover.
A “before and after” shot or a real experience
Call to Action (CTA): "Order now", "Find out more", "Subscribe today"

Step 5: Prepare the basic elements

Select the shooting location (studio, home, store...)
Choose the right lighting (natural or soft light)
Prepare the product as best as possible

Will you use a voiceover? a dialogue? Influences?
Make sure the sound is clear and there is no distortion

Choose music that matches the tone of the sign (fun, formal, dramatic...)

Add words or phrases that explain each scene in a concise and engaging way

Step 6: Filming and editing

Don't make the video too long (preferably 15 to 60 seconds)
Make the beginning strong to keep the viewer from scrolling
Use different angles to highlight the product attractively
Ensure consistency between image, sound, and text

Suggested free editing programs:

CapCut -

Canva Video -

InShot -

DaVinci Resolve (Advanced) -

Step 7: Add logo and visual identity

Place your brand logo in a visible corner
Use the same usual colors and fonts in your sign
Make each scene your own “fingerprint.”

Step 8: Test the video on a small sample

Show the video to friends or a small audience
Ask them: Did you get the idea? Has your curiosity been piqued? Are you thinking of buying after watching?

Use feedback to improve the final version.

Step 9: Publish the video on the appropriate platforms

The platform

The perfect shape

Instagram Reels

Vertical video, 15–30 seconds

TikTok

Fun, short, casual content

YouTube

A long explanatory video or short ad

Facebook

Video with commentary or lengthy explanation

Your website

Main video on product page

Step 10: Track performance and analyze results

Don't just post. Track performance indicators such as:

Number of views
Watch time
Completion rate
Click through rate (CTR)
Number of requests or subscriptions after viewing

Use this data to improve your next videos.

Third: Professional tips for a distinctive video advertisement

✅ Make your first 3 seconds amazing

Start with a surprising shot, a motivating question, or an unexpected scene.

✅ Focus on the result... not just the specifications

Don't say, "The storage capacity is 16 liters." Rather, say, "You can easily store all your things in it."

✅ Don't explain... Show the result

“Seeing the product in use is more powerful than a thousand words.”

✅ Make the language close to the target audience

Use a local accent or a youthful/formal tone depending on your audience

✅ Don't forget a strong call to action

Example: “Quantity is limited – order now”

Fourth: Common mistakes that should be avoided

Error

Why should it be avoided?

Make the video too long

The viewer loses attention after 30-60 seconds

Offer many benefits at once

It distracts attention and weakens the message

Weak or dull start

Makes the viewer scroll the video directly

Unclear or annoying sound

Loses confidence and reduces professionalism

Not including an obvious CTA

Misses the opportunity to transfer

Fifth: Application example - product: smart water bottle

Scenario:

0–3 seconds: "Are you forgetting to drink water?"
4–7 seconds: Scene of a busy person being alerted by a bottle light
8–12 seconds: “A bottle that alerts you, measures your drinking, and preserves your health.”
13–18 seconds: Bottle inside a bag/gym scene
19–22 seconds: Text: “Order now – 15% discount for the first 100 orders”
23–25 seconds: Logo + order link

Conclusion

Designing an advertisement video for a new product Art, experience and experimentation The important thing is not that you have a professional camera or a production team, but that... It starts with a clear idea, an engaging message, and smart execution.

Follow the previous steps, focus on your audience and target, and you will see how a short video can make a big difference in your sales and the spread of your product.