Using artificial intelligence to create marketing videos for your store

Aug 17
4 min read

Updated: 5 days ago

Introduction

In the era of rapid digitalization, traditional marketing tools alone are no longer enough to attract customers' attention. Visual content, especially videos, has become one of the most powerful means of influence and persuasion. But the challenge remains: How can a small store owner or startup create professional videos without a large budget or an integrated production team?

Simply answer: artificial intelligence.

In this article, we'll take you on a practical journey to understand how AI can help you create engaging and effective marketing videos, even if you don't have any experience in visual design or production.

Why is video important for marketing your store?

Video is not just a passing trend, but rather an effective marketing tool that enhances customer interaction and increases sales. Here are some statistics:

84% of customers say they were convinced to buy a product after watching a video of it.
Videos increase a visitor's time on the page by up to 88%.
Visual content is shared 12 times more than textual content.

This huge impact makes video an indispensable element in any successful marketing strategy.

How does artificial intelligence help you in video production?

Artificial intelligence reduces time and effort, and provides you with smart tools that help you produce professional videos without prior experience or complex equipment. Here are the most important benefits:

1. Automatically generate video script

You just write an idea or topic, and the AI writes attractive marketing text suitable for the video. Tools like ChatGPT or Copy.ai You play this role brilliantly.

2. Convert text to video

Tools like Picture, Lumen5, and InVideo It allows you to convert the script into a complete video using ready-made templates and visual and audio effects.

3. Use a natural robotic voice

You no longer need to record your voice. Tools like Murf.ai or WellSaid Labs It produces realistic sounds in various dialects and is used in video voiceover.

4. Suggest scenes and templates based on the goal

Some smart tools suggest scenes to you based on the type of product or service you're marketing, which can speed up the creative process and guide you toward effective content.

Steps to use artificial intelligence to create a marketing video

Step 1: Determine the goal of the video

Do you want to attract new customers?
Or are you promoting a limited offer?
Or explain the use of a product?

Each goal requires a different style and content.

Step 2: Write the script using AI tools

Use ChatGPT to request simple text like: “Write me a promotional text for an organic coffee product, highlighting quality and free delivery.”
Have it formatted to fit a 30-second video.

Step 3: Choose the text to video converter tool

Use tools like:

Lumen5: Ideal for educational or awareness content -

Picture: Excellent for converting blog posts into videos -

Synthesia.io: To incorporate a naturally speaking avatar -

Paste the text, choose a template, and select a video style (e.g. juice shop video = bright colors and upbeat music).

Step 4: Add an AI voiceover

Choose a dialect that suits your audience (Saudi, Egyptian, Lebanese...), and a tool like Murf or LOVO will give you a professional result in seconds.

Step 5: Export and publish the video

Once done, upload the video and use it on platforms like:

Instagram Reels
Tik Tok
WhatsApp story
Interior store display
Email to customers

Ideas for videos you can create with artificial intelligence

New product presentation
Seasonal discount announcement
A quick explanation of how to order
Compare two products
Thank you message to customers
Customer success story
Motivational video about your business message

The most important free and paid artificial intelligence tools

Tool

Job

Free?

features

Lumen5

Convert text to video

Yes, with restrictions

Huge photo and video library

Picture

Videos from text

No (trial version)

Easy to use and suitable for social media

ChatGPT

Writing the script

Yes

Idea generator and smart marketing

Murf.ai

Professional voiceover

Amazing sound quality and multiple accents

CanvaVideo

Video editing

Yes

Easy interface and excellent effects

Tips for successful videos using artificial intelligence

Start with the story Don't start with the specifications, but rather with the customer's pain or a clear benefit.
Keep the video short (15-30 seconds).
Use light attractive music.
Make sure to include your store's logo at the end.
End with a clear call to action: Such as “Order now,” or “Come visit us today.”

Is AI video really effective?

Yes, to a large extent, especially for stores that do not have an integrated marketing team. Here's why:

Produces content quickly without high cost.
Easy to modify and experiment with.
It opens the way for a continuous presence on social media.
It enhances the store's image as a modern and technologically advanced enterprise.

Conclusion: Artificial Intelligence is your intelligent assistant... not your replacement

Some people may think that artificial intelligence tools replace humans completely, but the truth is that these tools... It helps you be creative and speed up work, but it does not compensate for your business sense and understanding of your audience.

Make artificial intelligence your daily assistant, and start today with your first marketing video, even a simple one. Every small step brings you closer to a larger audience, more sales, and faster growth.