top of page

The difference between a custom app and a Google Business page – which one is best for your business?

  • Aug 17
  • 4 min read

Updated: Aug 22

Introduction


In the digital business world, there is a lot of talk about tools that help you attract customers and improve the user experience. The most famous of these tools are:

  • Custom applications (Mobile Apps)

  • Google Business Profile pages (Google My Business)


But many entrepreneurs wonder:

  • Which one do I need?

  • Should I start with an app?

  • Or is a Google page enough?

  • Do I need both?


In this post, we will provide a comprehensive and practical comparison that will help you make the right decision depending on the nature of your business.


What is a Google Business page?


It's a free online listing provided by Google to show your business information on:

  • Google Maps

  • Search results when searching by name of your activity


Include information such as:

  • the name

  • the address

  • Working hours

  • the pictures

  • Customer reviews

  • Communication means

  • Website link

  • Updates or posts


What is a custom application?


It is an application that is designed and programmed specifically for you, downloaded from:

  • App Store (iOS)

  • Google Play (Android)


It allows users to access your services or products directly from their phones.

Usually includes:

  • Talabat system

  • Book appointments

  • Loyalty system

  • Instant notifications

  • User's personal account

  • Personalized experience based on user activity


Direct Comparison: Custom App VS Google Page


Standard

Custom application

Google Business page

Cost

High (development + maintenance)

Completely free

Target audience

Existing or permanent customers

New customers looking for your business

Primary goal

Improve experience and interaction

Appear in search results and increase visits

Easy access

Requires downloading the application

It automatically appears on Google

Possibility of sending notifications

Yes

no

Collect customer data

Advanced and detailed

limited

Update information

You need a developer or control panel

Easy and simple from Google panel

Evaluation management

Integrated within the application or via a third party

Available and very influential in purchasing decisions

Local Visibility Optimization (SEO)

limited

excellent

User experience

Fully customizable

Limited by options provided by Google


When is a Google Business page enough?


If you are in the early stages, or have a simple local business such as:

  • Cafe or small restaurant

  • Retail store

  • Salon or clinic

  • Car wash shop

  • Home delivery or maintenance services


The Google Business page gives you:

✅ Fast local visibility ✅ The ability to interact with customers via reviews and responses ✅ Display important images and information ✅ Bring instant visits without costs


When do you need a custom application?


It's best to invest in your own app when:


✅ 1. Have a fixed and recurring audience


If your customers keep coming back, the app makes it easier for them to order and book and provides a faster experience.


✅ 2. You want to provide frequent and interactive services


like:

  • Book appointments (salons, clinics)

  • Order and delivery (restaurants, cafes)

  • Subscriptions (sports, educational centers)

  • Collect points and loyalty


✅ 3. You want to collect accurate data


The application gives you a complete control panel to understand customer behavior and improve your service.


✅ 4. Have ongoing offers and discounts


You can send instant notifications of offers and updates to your audience.


Ideal scenario? Use both together!


How?


  • Use your Google page to attract new customers searching for your services.

  • Use the app to retain existing customers, and increase repeat purchases.


Practical example:


Local restaurant

  • Uses the Google page to appear when you search for “nearby restaurant”

  • He uses an app to order and deliver meals with discounts and loyalty points


Additional benefits for each tool


Google Business Benefits:


  • They appear on Google Maps and increase the likelihood of an actual visit

  • Reviews enhance your credibility

  • Images entice customers to visit your store

  • Short offers and posts are like free marketing


Benefits of a custom application:


  • A seamless experience tailored to each customer

  • Direct communication via notifications

  • Ability to create a loyalty or rewards system

  • Integration with electronic payment

  • A design that fully reflects your brand identity


Approximate costs in the Saudi market


Service

Approximate cost

Google Business page

Free

Simple application development

From 10,000 to 20,000 riyals

Integrated application development

From 25,000 to 50,000+ riyals

Monthly maintenance of the application

From 500 to 2000 riyals per month


Frequently asked questions


❓ Can I create a Google Page myself?


Yes, via https://business.google.com, which is free and easy.


❓ Is the application suitable for all activities?


No, some simple activities do not require a special application.


❓ Do Google Reviews Matter?


very! Many customers make a decision based solely on Google reviews.


❓ Is it possible to design an application at low prices?


Yes, there are ready-made solutions or pre-built applications such as:

  • AppMySite

  • Glide

  • Zoho Creator has limited customization.


Checklist: What should I choose?


the condition

The most suitable option

New local project

Google Business page

You want to show up to new customers

Google Business page

You have a repeat audience and want to increase their loyalty

Custom application

Sells products or services via order or reservation

Custom application

You want to build a lasting relationship and direct communication

Custom Application + Google Page


Conclusion


There is no absolute “best”… but rather what is best for your situation and stage. If you are starting your business or focusing on attracting visitors, start with a Google Business page – it is free, fast and effective.

If you aspire to build a long-term relationship with your audience, and provide a more personalized and professional experience, then the app is the next logical step.


Related reading


 
 
 

Comments

bottom of page