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Steps to build a regular monthly offers plan that stimulates visits
- Aug 17
- 5 min read
Updated: 3 days ago
Introduction
In a crowded and competitive marketing environment, it is not enough to have a good product and an excellent website. What ensures continuous visits and sales is Having a smart and regular offers plan, brings back existing customers and tempts new ones to come in and try what you offer.
Monthly offers are not just temporary discounts, but rather a strategic method:
To stir stagnant products
To attract customers in times of recession
To build an ongoing relationship with your customers
In this practical guide, we'll show you step-by-step how to plan regular monthly offers that will drive traffic and keep your store or business active all year long.
First: Why do you need a monthly offers plan?
Before you start, you need to understand the true value of regular offers:
1. Increase visitor traffic
The displays create a sense of urgency, driving people to visit now rather than later.
2. Promote repeat purchase
A customer who knows you have a “new offer every month” will come back to see what's new.
3. Dispose of products intelligently
Displays allow you to intelligently pass on slow produce, without looking like you're liquidating.
4. Strengthening the relationship with customers
Regular offers mean regular contact with customers, which enhances loyalty.
Second: What are the elements of a successful monthly offers plan?
Item
recipe
A clear goal for each presentation
Such as increasing visitors, launching a product, launching a new product
Thoughtful timing
It takes into account the monthly purchasing behavior of customers
Attractive display
It has real value that encourages the customer to make a decision
Effective marketing
Via social media, WhatsApp, email, etc
Monthly evaluation
To analyze results and continuously improve
Third: Steps to build a monthly offers plan
Step 1: Determine your annual marketing goals
Before you start making monthly offers, ask yourself:
Do I want to increase sales?
Do I want to increase the number of visits at specific times?
Do I want to increase awareness of a new product?
Do I want to dispose of inventory?
From here, you divide your goals according to months.
Step 2: Review your annual calendar
Put in front of you:
National and religious occasions
Holidays and seasons (Ramadan - summer - back to school...)
New product launch dates
Times of recession or declining sales
🎯 Objective: Link offers to meaningful timing.
Step 3: Select the offer type for each month
There are many types of offers, including:
Display type
example
Cash discount
20% discount on selected products
Buy and get
Buy 2 and get the third free
Limited time offer
The offer is only valid from the 1st to the 3rd of the month
Special offers for members
Special discount for WhatsApp customers only
Gift with purchase
Free gift for the first 50 customers during Friday and Saturday
Bulk packages
3 products for less than buying each one separately
Challenges or competitions
Earn a voucher by participating in a challenge or vote
Choose the appropriate offer type for each month depending on your goal.
Step 4: Identify the products associated with the offer
Don't place offers randomly.
Focus on products with a good profit margin
Choose products you want to push into the market
Link a stagnant product to an in-demand product (buy X get Y)
✅ Golden advice: Do not discount more than you need... Focus on intelligence, not just generosity.
Step 5: Design visually attractive presentations
Design is an essential part of the success of presentations:
Use strong colors that attract attention
Keep the text short and clear (example: 30% off only this week)
Use a clear product image
Add an element of “urgency”: such as a countdown or a “limited time” statement
Step 6: Plan the marketing of the offer
An important question: Is it enough to place the display inside the store? Absolutely not.
Plan advertising channels:
Channel
How to use
Instagram/Snapchat
Photos + a short video with an invitation to visit the place
Sending offers to the customer database
Customer stories
Repost customer experiences during the presentation
Signs inside the store
For visitors to the venue – establish awareness of the offer
Weekly reminder of the offer + its benefits
Step 7: Schedule showings for the next 3-6 months
Don't wait until the end of the month to think about next month's offer. Make a schedule in advance:
month
Display type
Target product
Marketing objective
January
20% discount on a new product
"Evening" perfume
New product launch
February
Valentine's gift package
Candles + gift
Increasing interaction by the way
March
Buy 2 get 1 free
Coffee packets
Winter stock disposal
April
Discount on monthly subscriptions
Weekly delivery subscription
Increase order frequency
Step 8: Evaluate the results of each presentation
After the show ends, do not close the page.
Ask yourself:
How many customers bought because of it?
Did visits increase compared to the previous month?
Did you win or lose?
What type of content or channel brought the best result?
👀 Use this information to improve upcoming offers.
Fourth: Additional tips to make your presentations successful
1. Always use a countdown
The feeling of limited time motivates the customer to make a decision.
2. Do not repeat the same offer every time
Boredom makes the offer lose its impact. Type of offers, even if the products remain the same.
3. Make offers exclusive sometimes
“Only for followers” or “For mail customers only” This enhances the feeling of distinction and belonging.
4. Link offers to an experience
Example: discount + free tasting experience, or offer + simple in-store event
5. Try offers without a discount
Fifth: Common mistakes that should be avoided
Error
Its effect
Poor or unclear display
It does not encourage the customer to make a purchase decision
Offers change without prior notice
It loses trust and affects credibility
Making random offers without a goal
Resources are wasted without a clear result
Do not analyze the results after each presentation
Repeat the same mistakes in the following months
Sixth: Ready-made ideas for monthly offers throughout the year
month
The idea
January
Fresh Start – Discounts on health products
February
Valentine's offer - gift packages for loved ones
March
Women – Special offers on the occasion of Women’s Day
April
Ramadan – Ramadan gift boxes
May
Eid – discount on gifts and luxury packages
June
Summer – offers on refrigerated products
July
Returning from vacation – recovery packages
August
Back to school – offers for mothers and children
September
National – Offers bearing a Saudi identity
October
Relax – Discount on home products
November
Black Friday - very strong offers
December
End of the year – liquidation or surprise gifts
Conclusion
Smart monthly offers are not only a marketing tool; A way to build a long-term relationship With your clients.
When a customer knows that every month there is something new, a new reason to visit, a new tempting offer... he will remain followed, interested, and close to your brand.
Start today with a simple plan for the next 3 months. Review your goals, choose the right offers, schedule them, and market them smartly.
You will find that visits have increased, loyalty has increased, and sales have risen steadily.
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