Ready scripts for requesting reviews after purchase

Aug 17
3 min read

Updated: 2 days ago

In today's business world, reviews have become an indispensable marketing tool. Whether you are the owner of an online store, restaurant, salon, or provide a service, a customer's rating may be the decisive factor in convincing others to buy from you.

But the biggest challenge? How do you ask a customer for an evaluation... without making him feel embarrassed or annoyed?

In this article, we will share with you ready-made texts that can be used directly, which will help you collect real evaluations in a tactful manner that increases people’s confidence in your work.

Why do you need customer reviews?

the reason

Impact

Proof of quality

When customers talk about you, your credibility automatically increases.

Search engine optimization

Reviews increase your visibility on Google.

Building trust

People believe the customer more than they believe the advertisement.

Encourage interaction

The customer feels heard and appreciated.

When is the best time to request an evaluation?

Immediately after receiving the order (one or two days).
One day after the end of the service.
After the customer shows satisfaction (directly or indirectly).
At the end of a successful purchasing experience.

Where to request an evaluation?

WhatsApp message
Email message
Private message on Instagram
Card included in the order
Automatic message after payment
Interactive story after purchase

Ready-made texts for evaluation requests (private messages)

📩 Text 1 - A tactful official letter

📩 Text 2 – A light friendly message

📩 Text 3 – After a positive reaction from the customer

📩 Text 4 – with a simple incentive (gift or discount)

📩 Text 5 - After a short time has passed

Ready-made texts inside the shipping card or packaging

📝 Text 1:

📝 Text 2:

📝 Text 3:

Instagram Story (after purchase)

Story type

Text example

Direct question

"You asked us? What do you think about your experience? 🤔"

vote

“Your experience was: 🔘 Excellent 🔘 Need improvement?”

CTA

"Help us with your rating here 👇 [link]"

Previous customer experience

"See what so-and-so said after we tried it 💬"

Texts to respond to the client before requesting an evaluation

Sometimes, the best moment to ask for a review is after a positive response from the customer. Here are some introductory texts:

💬 Text 1:

💬 Text 2:

How do you make the customer rate you willingly?

Make evaluation easy (direct link - no registration required).
Don't repeat the request too often (one respectful request is enough).
Remind him that his opinion helps others.
Give him a little incentive (optional).
Show examples of reviews from previous customers.

How to get a Google rating link

Find your activity on Google.
Click on “Get Reviews”.
Copy the link and share it with customers.

Or use this free site to generate a short link: https://www.whitespark.ca/google-review-link-generator/

Do I ask for a review from every client?

Not a condition.

Order it from happy and experienced customers
Monitor the reaction after the request – don't be pushy
Respect rejection, if any

Creative ways to display reviews later

The idea

Use

Design a quote on an image

For an Instagram post

Simple video with commentary

For Reels or TikTok

Card inside the new order

“So-and-so’s opinion about his experience”

My daily story

“They said about”

Add to the site

Reviews section

Conclusion:

An honest review from a real customer is much more powerful than a paid ad.

But the key is style: Ask nicely, present it clearly, and always be grateful.

Make reviews a habit in every purchasing journey, and you will see the impact on the number of customers, their trust, and their next orders.