Payment device + special offer = increase in daily sales

Aug 17
4 min read

Updated: Aug 27

In a time of speed and intense competition, being satisfied with the quality of the product or service is no longer enough to achieve sales. Rather, the decisive point may be at the moment of payment. Yes, the moment when the customer takes out his wallet or extends his hand with his mobile phone to pay, is the golden moment that can turn into... Additional selling opportunity.

In this article, we will explain how simply combining a “payment device” with a “real-time special offer” can significantly increase daily sales, especially in small and medium stores.

First: Why is the moment of payment important?

The moment of payment is the moment when:

The customer is at the peak of purchasing readiness.
He already trusts you because he decided to buy.
Easily swayed by any attractive additional offer.

Any marketing decision or offer made at that moment is much more likely to be accepted than at any other time in the customer experience.

The idea is simple

Every payment device inside the store (POS, card reader, or even a mobile phone for electronic payment) can be turned into a point of sale that promotes a quick offer.

Practical example:

or:

Types of offers that can be displayed with the payment device

1. Complementary offers

Offers on products related to the main product.
Example: Who buys a sandwich → offered a drink.

2. Instant discounts

"10% discount when paying in cash or using the X app"
Or "Discount on the second product when you buy it now"

3. Gifts with purchase

“Buy two products and get a gift”
Or "Surprise gift for first 10 purchases after 5pm"

4. Invitation to purchase in the future

Print a coupon on the receipt that includes a discount for the next visit.
Or a WhatsApp message after payment with a special code for the next visit.

How do you implement the idea inside your store?

Step 1: Set up your payment device to display a visual message

Use the mobile screen if paying through an app.
Or paste a small card on the device with the display on it.
Or use a small stand next to the device to display the display.

Step 2: Make the presentation clear and attractive

Use phrases like: “Exclusively at checkout” “Only today” “Quick offer – before checkout”

Step 3: Train the cashier or employee

It is essential that the employee knows how to make a presentation.
Make the formula simple and friendly: “Professor, we have an offer today: you can get this product for only 7 riyals with your order. Would you like us to try it?”

Step 4: Update the offer frequently

Do not keep the offer constant for more than two weeks.
Change it according to: the season (Ramadan - summer - back to school) the type of products you have in stock slack times

Simple tools to help you implement

Tool

Use

Canva

Design display cards next to the payment device

Google Slides

Make an automatic display screen on mobile

WhatsApp Business

Automatic offer sent after payment

Bill printer

To print an offer on the receipt

QR Generator

Linking the customer to a special offer by scanning a code

Real examples from stores

☕ Coffee shop

When paying, the screen displays: “Fresh cookies for only 4 riyals with your order now!”

🍔 Fast food restaurant

After paying, it appears on the receipt: “Save this receipt, and get a free drink with your order tomorrow!”

🛍️ Gift shop

Next to the payment machine is a simple card: “Buy a second perfume at a 30% discount before finalizing the bill.”

Why is this method effective?

the reason

Impact

Perfect timing

The customer is already ready to pay

Quick and easy viewing

It does not require long explanations or persuasion

Sense of profit

The customer feels that he received additional value

Stimulates repetition

Through coupons or future gifts

How much can sales increase with this method?

According to global and local experiences, using quick payment offers may lead to:

Increase in daily sales from 10% to 30%
Increase your average bill
Filter stagnant products
Encourage repeat purchases

How do you measure success?

Keep track of how many times the offer is accepted.
Compare the number of additional sales before and after using the method.
Ask customers: Did you like the offer?
Try more than one offer to see which performs best.

Tips for making payment device offers successful

Do not display more than one offer at a time.
Make the offer temporal or limited To motivate the customer.
Make the price attractive, but profitable.
Make the offer relevant to the customer's immediate needs.
Monitor customer reaction daily, and adjust quickly.

What do you say to the customer? (ready-made models)

“Today we have a quick offer: you can add [the product] for a special price.”
"Would you like us to try this product today? It has a special discount for customers now."
“Your order has reached the offer amount, you can choose a free gift.”
“With your bill, we will send you a special coupon for your next visit.”

Summary

In the world of stores that changes daily, The real profit lies in the small details. The propulsion device is one of the most powerful neglected details.

When you combine Payment device + smart display You are not just marketing...but you are building an integrated experience that makes the customer buy more and come back again.

Start now with a simple experiment, such as offering a product for 5 riyals at checkout, and monitor the result within 3 days. Then improve, repeat, and innovate... and you will notice the big difference in your daily sales.

Do you want to design a professional display to appear next to the payment machine in your store? Tell me and I will help you immediately.