Is Noon or Amazon affiliate marketing suitable for your store?

Aug 17
4 min read

Updated: Aug 27

Introduction

With the growth of e-commerce in the Arab world, it has become easy for any store owner to link his products to giant platforms such as Noun or Amazon Saudi Arabia However, there is a common concept known as... Affiliate Marketing It is offered by these platforms, and is used by many marketers to earn commissions when selling products.

But the real question is: Is using Noon or Amazon's commission system suitable for your local store? Will you benefit from appearing on these platforms...or will you lose your identity and your profit margins? In this article, we will detail the answer based on the nature of your store, the type of your products, and your marketing goals.

First: What is Noon or Amazon affiliate marketing?

It is a system that allows any person (affiliate marketer) to share links to products found on the Noon or Amazon platform, and if the purchase is made via this link, the affiliate gets A pre-determined commission rate.

But these platforms It is not just for the marketer Rather, they are comprehensive platforms:

Noon: Allows sellers to register and display their products
Amazon: Allows suppliers to sell directly within the Kingdom

So, if you are a store owner, you have two options:

Selling on Noon or Amazon as an official seller
Encouraging external marketers to promote your products through affiliate programs

Second: How does the commission system work at Noon and Amazon?

✅ Amazon Saudi Arabia - Amazon.sa

The commission percentage varies according to the product category (from 2% to 12%)
It pays commission to people who promote products through links
The marketer does not need to own the store – he only profits from the promotion
The seller pays the commission within the Amazon system automatically

✅ Noon – Noon Affiliate Program

Similar to Amazon's system
Determines commission rates according to categories
It allows the marketer to create links and track performance via a dashboard

Third: When is marketing through these platforms appropriate for your store?

✅ Suitable for you if:

Condition

Why?

Have deliverable products

Amazon and Noon provide shipping and payment services

You want to expand your customer base

The platforms attract millions of visitors monthly

You have a profit margin that allows for profit sharing

Because you will pay a commission and a percentage to the platform as well

You don't mind losing control of the customer experience

Because Amazon/Noon are the ones running the process

❌ Not suitable for you if:

Condition

the reason

It is based on personal or local experience

Such as a restaurant, cafe, local perfume shop with a special atmosphere

It sells made-to-order or customized products

Such as handmade or customer-modified products

You have a brand identity that you want to highlight

Because the platform pulls the focus towards itself

Strives to build lasting customer loyalty

You will not be able to collect customer data for future communication

Fourth: The pros and cons of affiliate marketing across platforms

🟢 Pros:

Fast access to a wide market
Acquire new customers without paid advertising from you
Ease of managing operations via a unified platform
Pay only when sales are made

🔴 Negatives:

High commission rate (sometimes up to 20%)
Restriction in brand building
Not having customer data
High competition from similar products on the same page

Fifth: A comparison between creating your own commission system and using Noon/Amazon

Item

Your own system

Amazon/Noon

Commission control

complete

No, it is determined by the platform

Communicate with the customer

direct

You do not have customer data

Building brand identity

complete

Limited, within the framework of the platform

Costs

According to your choice

Includes commission + percentage of the platform

Expansion

Gradual and cumulative

Fast but without long-term loyalty

Sixth: Practical scenarios

📦 Online store for consumer products

Shippable products (tools, clothing, accessories)
✅ Using Amazon or Noon is very convenient, especially in the beginning.

☕ Local café or restaurant

Depends on in-store experience
❌ Affiliate marketing at Noon or Amazon is not useful. It is better to rely on influencers or local Google Ads.

🎁 Shop for handmade gifts or custom products

The product was distinguished by its uniqueness and the customer's personal request
❌ The system is not suitable, because the platform does not support easy customization of the order

💻 A training course or digital product

It cannot be sold through Noon or Amazon
✅ It is better to create a special commission program and self-promotion

Seventh: What are the smart alternatives to marketing your product locally?

method

Impact

Create a special commission program

Full control + motivate existing customers to promote

Local influencer marketing

Ideal for visually distinctive restaurants and stores

Google Ads for geographical locations

Attract customers physically close to your store

Email and messaging

To build loyalty and repeat purchases

UGC – Customer Content

Show actual customer experience within your campaigns

Eighth: Steps if you decide to use Noon or Amazon

Register as an official seller on the platform
Upload your products with professional photos and descriptions
Determine profit margins, taking into account commission and platform
Prepare your inventory and delivery service (or use Fulfilled by Noon/Amazon services)
Track marketers' performance via the dashboard
Constantly monitor customer feedback to improve the product

Conclusion

Affiliate marketing through Noon and Amazon can be a powerful tool. But it's not for everyone If your goal is to quickly access and sell large quantities of generic products, these platforms may be the best for you Great tool for expansion If your focus is on building a unique local brand and a personal experience for the customer, I advise you to customize your own commission system or use other means to build sustainable loyalty.

🧠 The decision is up to you, after understanding the nature of your activity, your audience, and your financial goals.