How to choose the right keywords using AI tools?

Aug 17
4 min read

Updated: Aug 27

Introduction

In the world of digital marketing, keywords are the backbone of any successful SEO strategy. But choosing keywords is no longer just guesswork or relying on intuition. Today, artificial intelligence (AI) has strongly entered this field, To make a qualitative shift in data analysis and suggest the best keywords that attract visitors and achieve actual results.

In this practical guide, we'll learn how to use AI tools to choose the right keywords, and why this transformation is a necessity for every digital store or business owner striving to succeed in a constantly changing competitive environment.

Why are keywords so important?

Before we dive into the world of AI tools, let's talk a little about the importance of keywords:

Improve appearance in search results: Helps you stand out when a potential customer searches for similar services or products.
Target the right audience Precise words attract more interested visitors, which increases conversion rates.
Increase sales: When words associated with purchase intent appear in search results, the chances of making a sale increase.
Improve user experience: It helps organize content to suit the audience’s interests, which leads to longer retention and greater interaction.

How were keywords chosen previously?

In the past, we mostly relied on traditional tools like Google Keyword Planner, and results were based on:

Monthly search volume.
Level of competition.
Related or similar words.

But this method was based on limited analysis, and neglected many aspects such as: Researcher's intention, or Deep analysis of context, or Consumer behavior shifts. Here comes the role of artificial intelligence.

What does artificial intelligence offer in keyword selection?

AI doesn't just provide a list of common words, it can:

✅ Analyzes search intent (is it to buy? To compare? To search only?).

✅ Suggests words based on user behavior and history.

✅ Discovers long-tail keywords with higher returns.

✅ Follows real-time trends in the market and links them to appropriate content.

✅ Compares the performance of words across several channels (websites, YouTube, TikTok...).

Artificial intelligence tools that help you choose keywords

Here is a list of the most important tools based on artificial intelligence that help in choosing keywords professionally:

It is one of the most prominent tools that rely on AI to analyze your competitors and suggest keywords related to the performance of their pages, giving you a real view of untapped opportunities.

Its features: Instant content-related suggestions. Dynamic SERP analysis. Determine word difficulty and ranking chances.

Frase doesn't limit itself to identifying words, it creates content based on SERP analysis. It relies on artificial intelligence to understand the intent behind the search, which makes the chosen words more accurate.

As Semrush evolved, the tool began to incorporate AI analytics capabilities to suggest words based on competitor performance and audience interest, in addition to classifying words by marketing objective (Top of Funnel, Bottom of Funnel...).

You can enter a list of words and analyze them via ChatGPT itself (using plugins or Code Interpreter) to analyze difficulty, ranking opportunities, and even generate new ideas.

This tool segments keywords by intent (buy, search, compare...) and provides recommendations for integrated content groups, helping to organize a comprehensive content strategy.

Practical steps for choosing keywords using AI

Here's an implementation plan any store owner or content writer can follow:

Before you get started, ask yourself: Do you want to increase traffic? Are you targeting direct sales? Do you want to raise awareness of your brand?

Choose 3 competitors in your industry, and enter their sites into a tool like Surfer SEO or Semrush.

Watch for words that perform well for them.
Pay attention to words that are low in difficulty but bring traffic.

Through Frase.io or Keyword Insights, find out if a word expresses:

Purchase intention (Buy Now, prices, comparison...).
General search intent (what is, how...).
Intent to compare or evaluate.

Then choose based on your marketing intent.

Take advantage of AI's capabilities to suggest long sentences related to the keyword, such as:

"The best 24-hour cafes in Jeddah"
"Exercise equipment to strengthen the back at home"

These words are often less competitive and more specific to the target customer.

Don't rely on one list. Use analytics tools like Google Search Console and Ahrefs to monitor which words are actually driving results, then adjust the strategy based on the data.

Additional tips for choosing smart keywords

🔹 Don't neglect voice search – adopt words used in questions.

🔹 Think about your local language and dialect – “specialty coffee” is different from “high-end café”.

🔹 Monitor the trends of the moment – such as words related to seasons or events.

🔹 Use ChatGPT to generate realistic search scenarios.

Conclusion

Artificial intelligence has not only come to change SEO tools, but it has come to change the way of thinking about choosing keywords. Instead of relying on “what the employer thinks,” we now have tools that think like customers, analyze their behavior, and provide us with what we actually need to write.

If you run a store or small business and are looking to grow online, it's time to use AI tools to identify your keywords, maximize exposure, and truly increase leads.

Get started today... Competition just got smarter!