How do you make your site easy to use on the phone?

Aug 17
4 min read

Updated: Aug 27

Introduction

More than 70% of website visits today come from smartphones, especially in the Arab world. Unfortunately, many websites are still designed primarily for computers, which leads to a poor mobile experience, resulting in lost visitors and opportunities.

The question you should ask yourself is: Is my site easy to use on a phone?

In this post, we will guide you to the most important principles and practical steps to make your site suitable for a smartphone, and give the visitor a comfortable, smooth, and motivating experience to stay and buy.

First: Why should you care about the phone experience?

✅ 1. Because most of your visitors enter from the phone

According to Google statistics, more than 60-75% of visitors use mobile phones when browsing websites.

✅ 2. Because Google prefers responsive sites

If your site is not mobile friendly, it will be demoted in search results.

✅ 3. Because the mobile user is impatient

If the page doesn't load within 3 seconds, or is confusing, they'll leave immediately.

✅ 4. Because good design on the phone = higher sales

A mobile-friendly site boosts conversions and increases credibility.

Second: What does it mean for a website to be “easy to use on the phone”?

The website design and experience is to be well suited to the small screen and mobile user behavior.

This includes:

The text size is appropriate
The buttons are clear and easy to click
High browsing speed
No need to zoom or scroll horizontally
Display content in a logical and convenient order

Third: Steps to improve your site on mobile

🟢 1. Use Responsive Design

Responsive design automatically adapts to the screen size of the device (mobile, tablet, computer).
Use platforms like WordPress + Elementor or Shopify or Wix Which supports responsive design by default.

🟢 2. Make the buttons large and clear

The button must be a finger-friendly size (at least 44 x 44 pixels).
Do not place the buttons too close together so that the user does not press them incorrectly.

✅ Example: The “Order Now” button must be in the middle of the screen, in a distinct, clear color.

🟢 3. Make the text easy to read

Use a font size of at least 16px
Choose easy Arabic fonts such as: Cairo, Tajawal, Almarai
Check the contrast between the text and the background (eg: black font on a white background)

🟢 4. Delete unnecessary items

Don't post long lists or large, useless pictures
The less content, the faster the interaction

💡 Mobile needs simplicity, not a miniature version of a desktop site.

🟢 5. Make site loading speed a priority

Compress images using tools like TinyPNG
Use performance-enhancing plugins like WP Rocket or LiteSpeed
Choose strong and fast hosting

🔍 Test your site with PageSpeed Insights

🟢 6. Arrange the information according to importance

In mobile, the user doesn't see everything at once
Put the most important information first: (product - price - buy button)
Then the less important details

🟢 7. Make sure that the forms are easy and fast

Make the contact form simple: (name - number - message) only
Use input fields that match the data type
Don't force the user to fill out 10 fields!

🟢 8. Make the “Call/Request” button always visible

Add a WhatsApp or call button in the bottom corner
Make it accessible from every page

🟢 9. Add a search feature (especially for stores)

Make the search box clear at the top
The user can access any product quickly

🟢 10. Test the website on several devices

Don't rely on your mobile screen only
Try the site on iPhone, Android, tablet
Use tools like BrowserStack to preview different devices

Fourth: Tools that help you improve the phone experience

Tool

Interest

Google Mobile-Friendly Test

Testing the site's mobile compatibility

GTmetrix

Measure website speed and analyze performance

Canva

Light image design and compatible with the phone

Google Fonts (Arabic)

Arabic fonts suitable for mobile

Figma

Designing custom phone interfaces before programming

Fifth: How does improving the mobile experience affect your sales?

Optimization

Direct impact

Download faster

Reduced exit rate and increased time on site

Clear and easy buttons

Increase interaction and direct demand

Comfortable visual experience

Increase brand confidence

Simplified application form

Increase the number of completed orders

Neat and convenient design

A feeling of professionalism and psychological comfort for the visitor

Sixth: Common mistakes that should be avoided

Error

Negative impact

Very small writing

It makes reading exhausting and leads to leaving the site

Many elements on the page

Causes slowness and confusion

The site is not compatible with mobile phones

It leads to a lower ranking of the site on Google

Ignore image optimization

It causes slow downloading

Lack of a clear CTA button

The visitor misses the opportunity to take action

Seventh: User experience = long-term profit

You may not notice the effect immediately, but every visitor who finds your site fast, clear, and easy... will remember this experience, come back... and share it with others.

💡 Improving the mobile experience is not just about direct sales, but about building a strong digital reputation that lasts.

Conclusion

Today, the phone is the first window through which your customers see you.

If you don't care how they see you...they may not give you a second chance.

Start reviewing your site now from your mobile phone. Is everything easy, clear and fast? If not... then know that improvement is not a luxury, but a necessity.