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How do you exploit trends to make an advertising video that goes viral?
- Aug 17
- 5 min read
Updated: Aug 20
Introduction
In a world crowded with content and limited attention spans, it is no longer enough to make a good advertising video; you need to make a video "spread". Here comes the power of the “trend” or popular trend.
The video that rides the trend wave Gets priority in visibility, participation, and interaction. Platforms like TikTok, Instagram, and YouTube Shorts promote content that builds on trending trends, which opens up opportunities for broad organic reach without the need for massive paid advertising.
In this article, you will learn:
What is meant by trend? Why is it a golden opportunity for marketers?
How to quickly discover the appropriate trend?
How do you make a video ad without it looking like a "live ad"?
Practical steps to ride the trend and achieve spread
Common mistakes to avoid
Real-life examples of brands that have succeeded across the trend
First: What is a trend? Why is it important in video marketing?
What is a trend?
It is content, style, or topic that is widely circulated on social media platforms in a short period of time. may be:
Famous voice
song
A collective challenge
specific phrase
Photography format
Position on current events
Why should you care about him?
Because the trend provides you with:
Wide free access (Without advertising funding)
Fast audience reaction
Communicate in the language of the time and in a close manner
Increase the likelihood of your video appearing on a “For You” or “Explore” page
Second: How do you discover the appropriate trend quickly?
1. Monitor trend pages within applications:
The platform
Where do you find trends?
TikTok
“Discover” and “Trending Sounds” page
Reels with the ↑ arrow next to the audio
YouTube Shorts
Shorts Feed page and recurring content
List of popular hashtags
2. Follow accounts specialized in trend analysis
Such as: Trendalytics, Later, Socialinsider, or even TikTokers provide daily updates on “today’s trending audio.”
3. Use artificial intelligence tools
Tools like Google Trends, BuzzSumo, Exploding Topics help you spot early trends.
Third: When do you ride the trend? How do you decide if it's a good fit for your brand?
Ask yourself:
✅ Can the trend be linked to my product or service in a creative way? ✅ Is the trend compatible with my brand’s identity and values? ✅ Is the time right? (Some trends are very short-lived) ✅ Is my target audience interested in this trend?
If the answer is “yes” to at least 3 of them — go ahead.
Fourth: Types of trends that can be exploited in advertising video
Trend type
How do you use it in advertising?
example
Famous voice
Link it to a situation related to your product
The voice of “I didn’t expect that!” With a surprising product
Repeated video format
Re-implement it with your brand's touch
Trend "before and after" with a cosmetic product
Challenges
Participate in it and implicitly showcase your product
Challenge to dance while wearing your product
A joke or satirical scenario
Make the product part of the plot
A sarcastic take on the delay and dissolution of your product
Social event
Link it to a message from your brand
A support campaign for a global or local event
Fifth: Practical steps for creating an advertising video from the trend
Step 1: Choose the appropriate trend
Find a trending voice/idea that is relevant to your audience and potentially customizable.
Step 2: Link the trend to a problem/need for your audience
Make the audience feel that the product is the “natural response” to the situation presented by the trend.
Step 3: Write a simple, straightforward script
You don't need to write long dialogue, but plan the sequence of scenes or ideas carefully.
Step 4: Keep the hold short (10 to 20 seconds)
Spread requires speed and directness. Don't spoil the trend by prolonging it.
Step 5: Add your brand touch
A visual element, logo, or recurring phrase that defines your brand.
Step 6: Publish the video at peak engagement times
Usually from 6 to 10 pm or at the beginning of the week.
Sixth: How do you make a video without it looking like a direct advertisement?
Start with the situation or joke, not the product.
Make the product “part of the solution” and not the focus of the video.
Don't use a purely commercial voice.
Avoid the “Buy Now” logo in the first 5 seconds.
Golden rule: If the audience feels like it's an ad...they won't participate.
Seventh: Practical examples
📱 Product: Food delivery app
Trend: A sarcastic voice says: “I'm hungry and I don't have time to cook.”
Video: A scene of a person speaking with this voice, then the application logo appears with the phrase: “Don’t care...we will deliver it to you within 20 minutes 🍕”
Result: More than 250K views and an 18% increase in orders within 3 days.
💄 Product: New mascara
Trend: "Before and after" formula using popular music
Video: Before shot - applying mascara - after shot with funny caption.
Result: Number of posts x 3 compared to the traditional video for the same product.
Eighth: Mistakes to avoid when using trends
❌ Driving into a trend that does not suit your sign
❌ Delay in application (the trend is dead!)
❌ Excessive repetition and making all content into trends
❌ Presenting the product directly and annoyingly
❌ Neglecting sound and image quality
❌ Not using the correct hashtags related to the trend
Ninth: How do you enhance the spread of the video after publishing it?
Share it in Stories with a “link” sticker or CTA
Ask your employees/customers to share it
Create a version of the same idea in a different format for another platform
He launched the “Film Your Own Version” campaign based on the same trend
Add the correct title and description that includes keywords
Tenth: When should you not ride the trend?
If the trend is controversial or culturally sensitive
If the target audience is not interested in it
If you can't naturally associate it with your product
If you are very late to the trend wave (more than 7 days)
Conclusion
Using trends intelligently can turn a simple video into viral content that the audience will interact with, enhance your brand name, and increase sales without a huge budget.
But it is Not just blind imitation Rather, it requires art, timing, and a smart message.
Trend is the door... but creativity is the key.
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