Does every product need a video? When and why?

Aug 17
5 min read

Updated: 3 days ago

Introduction

With the increasing importance of visual content in digital marketing, it has become common to hear the phrase:

But is this always true? Does every product really need a video? Or do some products not benefit from it? Is video the ideal choice at every stage of marketing?

In this article we will comprehensively and thoughtfully answer this question: When does a product need a video? And why? And when is it better not to photograph it? We will give you a practical framework for making the right decision.

First: The importance of video in the world of products

Before we decide the answer, let's agree on some facts:

✅ Video:

Shows the product in use
Tells a story Conveys an idea faster than a thousand words
Activates the senses: sound, movement, shape
Boosts confidence Because the customer sees what he is getting

But:

Video is not just “photography”...it is Investing time, money and resources And it must be justified.

Second: When does a product really need a video?

1. When the product is new or unknown

If you are selling something Unusual or innovative The video is necessary to explain his idea.

Magnetic wire organizing product
An application that summarizes 5 tools in one

Why? Because the customer does not understand what he does not see.

2. When the product is “visual” or “experimental”

Some products Depends on appearance or movement To impress the customer, such as:

Food and drinks
Beauty products
clothes
kitchenware
Cleaning products

Fat removal product — the video shows the result within seconds, which is more convincing than any written description.

3. When you aim to sell online only

In physical stores, the customer can touch and try the product. In online stores, Video compensates for the lack of sensory experience.

4. When you want to increase the conversion rate

Adding a video to the product page increases the conversion rate by up to 80% According to multiple studies.

5. When you have an attractive story associated with the product

People don't just buy the product...but the story behind it.

The story behind the founding of a natural local product
The story of “How the idea came about”
The story of a customer who used the product and his experience changed

Third: When is video not necessary?

❌ 1. If the product is very simple

Clear products, which do not require explanation or practical demonstration:

Pens, regular office supplies
Office supplies without features
Cheap products with very low profit margins

❌ 2. If there is no real addition from the video

For example, a video that does not add anything to the existing images.

❌ 3. If the imaging quality is poor

Low quality video It does more harm than good Because it creates a negative impression of the product.

❌ 4. If you are in the testing phase of an MVP product

In the early stages, it may be better to invest in manufacturing or development rather than content.

Fourth: Types of videos according to the nature of the product

Video type

Fit for

the goal

Introductory video (Explainer)

Technical/new product

Explain the function and how to use

Customer experience video (Testimonial)

Service/expensive products

Boost confidence

Explanatory video without words

Kitchen/beauty/cleaning tools

Show instant result

Satirical video/trend

Youth/light products

Attract attention and spread

Unboxing video

Luxury products or with attractive packaging

Highlighting value and quality

Fifth: Does the type of product affect the feasibility of the video?

Yes, and here's a quick table that sums it up:

Product type

Does it need a video?

the reason

Personal care

Yes, very much

Shows how to use and results

Office tools

Probably not

Simple and needs no explanation

Foods

Yes

Strong visual/sensory factor

electronics

Yes

Explanation of use increases confidence

Digital applications

Yes

Video is the best way to present

clothes

Yes

View formats and details

books

Probably not

The cover photo and review are sufficient

furniture

Sometimes

Depending on the installation method or design

Sixth: Practical examples

Example 1: Product “smart kettle”

The customer does not know what distinguishes it from any other boiler
The video shows: mobile control, auto-pause, fig
Result: Orders after the video increased by 60%

Example 2: “Stylish Notebook” product

Simple product
A video was filmed but it did not add value
Good photos were enough, and video did not achieve results

Example 3: “Gift Box” product

The video shows how to arrange the gifts inside the box
Stimulate the customer to imagine, and encourage him to order
It was shared a lot by the customers themselves

Seventh: How do you decide if your product needs a video? (practical framework)

1. Ask yourself:

Is the product clear from the picture only?
Does the customer need to understand how to use?
Is the actual result the attraction?
Is the price high and requires confidence before purchasing?

2. Poll your audience

Use stories or questionnaires and ask:

3. Monitor competitors

Are competitors showing videos? Do you get interaction? Benefit from the experience of others.

Eighth: If you decide to shoot a video... be sure to do the following:

✅ Focus on the first 3 seconds

To attract attention and prevent swiping.

✅ Make the video simple and clear

No need to sugarcoat — let the product speak for itself.

✅ Use good lighting

The product must appear attractive and clear.

✅ Add text on screen

Even if the viewer is silent, the message gets across.

✅ Place a call to action (CTA)

“Order now” - “Link in bio” - “Send us on WhatsApp”

Ninth: Is photographing yourself enough? Or do you need a specialist?

If the product is simple:

You can shoot with a good phone + stand + lighting

If the product is luxurious or complex:

It is preferable to hire a professional photographer or a specialized marketing team
Because the video quality will be reflected on Impression of the product itself

Tenth: Video investment...Does it return financially?

Yes, video is not only a promotional tool, but a tool transformation:

Convinces the customer to try
Increases page dwell time
Increases likelihood of participation
Pays to visit the store or order

Some statistics:

74% of users prefer to watch a video before purchasing
90% of videos that contain customer experience influence the purchase decision
Products shown in a video increase their sales by up to 80%

Conclusion

Does every product need a video? Exact answer: Not always… but most of the time, yes.

The right video, at the right time, with the right message — it can be The biggest turning point in your sales.

Understand your product, your audience, and the marketing situation, and decide smartly: Will this product sell if a customer sees it in person? If the answer is yes… start with video now.