Case study: How did a store's profits increase by 40% with one video?

Aug 17
4 min read

Updated: Aug 29

Introduction

In a world crowded with advertising and competition, it may seem unrealistic that a single video can make a huge difference in a store's bottom line. But reality always surprises us... when... The idea is right, the execution is smart, and the audience is precisely targeted.

In this real-life study, we will review how a simple local store succeeded in increasing its profits by 40% in just two weeks Using one video posted on social media.

We'll walk through the story from start to finish, revealing secrets that any business owner can put into practice right away.

First: Background on the store

the name: [Name withheld for privacy purposes]
the site: A medium city in Saudi Arabia
Type: A store specialized in selling oriental sweets (kunafa, basbousa, luqaimat)
Number of followers on Instagram before the video: 2,100 followers
Number of daily orders: It ranges between 30 to 40 orders per day
Customer type: Residents of the area, regular customers, seasonal orders during Ramadan and special occasions

Second: The challenge

Despite the quality of the products, the store was suffering from:

Weak interaction on social media
Stable sales for several months
Strong competition from larger stores
Relying almost entirely on word of mouth recommendations

the goal: Find an “organic” marketing method that increases daily orders Without a large advertising budget

Third: The idea - “Let people see the taste”

Someone from the marketing team suggested a simple idea:

The idea was based on:

Attractive visual content (The cheese melts, the syrup is poured, the kunafa is cut)
Real photography from inside the store
No actors or exaggerations

Fourth: Video implementation

🎥 Video duration: 25 seconds

📍 Location: The preparation department inside the store

📱 Photography: with an iPhone + a fixed stand + simple lighting

🎵 Sound: Light oriental music + sound effects when cutting and pouring

📝 Texts on screen:

“One moment changes everything...”
“Cheese Kunafa...prepared in front of you.”
"Order it now via WhatsApp or visit us in the branch"

Fifth: Publish the video

✅Platforms:

Instagram Reels-

TikTok-

WhatsApp Status-

-It was sent to groups of regular customers

✅ Publication timing:

Thursday at 7:00 pm (before the weekend)

Sixth: Results within the first 48 hours

Indicator

Before the video

After the video

Number of views

—

+94,000 views on Reels

Number of daily orders

Number of messages on WhatsApp

10 daily

70 within 3 days

Number of new followers

+1,200 in a week

General reaction rate

low

Doubled by 180%

Seventh: The reasons that made the video successful

1. Simplicity of idea and strength of execution

The video doesn't have a complicated scenario — just a realistic rendition of a delicious scene.

2. Playing on the senses

The viewer is able to “hear the crunch,” “see the melting,” and “imagine the taste.”

3. Appropriate publishing timing

Thursday evening is peak time for orders and preparations for the weekend.

4. Intelligent interaction with comments

All comments have been answered, and those interested are directed directly to the application link.

5. A clear call to action (CTA)

“Order now” – with a direct link to book via WhatsApp.

Eighth: Impact on profits

Before the video:

Average daily income: 2,000 riyals
Total profits for the week: ~14,000 riyals

After the video:

Average daily income: 2,800 - 3,000 riyals
Total profits for the week after publication: ~20,000 riyals
Growth rate: 40% within two weeks

Ninth: Lessons learned for any shop owner

✅ 1. You don't need mass production — just an honest and attractive idea

✅ 2. Display the product at the time of preparation or serving

People like to see the scenes more than talk about them.

✅ 3. Do not neglect the texts and commentary in the video

Appropriate short text increases understanding and encourages interaction.

✅ 4. Test your publishing timing — it has a big impact on results

✅ 5. Invest in the first 3 seconds — they are the key to success or neglect

Tenth: How do you repeat this success with your store?

📌 Step 1: Select the most “visually appealing” product

Example: a drink is prepared, a dish is heated, a piece is cut...

📌 Step 2: Film the video yourself or seek the help of a specialist

Make the picture clear, good lighting, no more than 30 seconds.

📌 Step 3: Add appropriate sound effect or music

Even the sound of a knife or pouring syrup has a strong psychological impact.

📌 Step 4: Create simple, strong texts

"Imagine the taste…"
"Your order will be delivered within 30 minutes"
"Order it now from bio"

📌 Step 5: Post the video at the right time

Usually the best times:

Thursday and Friday (7-10pm)
Lunch times (1–3 pm)

📌 Step 6: Link it to a direct order link

WhatsApp link - ordering application - direct call

📌 Step 7: Monitor the results and repeat the experiment with new ideas

Your next video could be for another product… or a customer experience… or a new offer.

Conclusion

The success of any store does not require a huge budget or complex content. Rather, it requires Intelligence in product presentation, understanding of customer behavior, and exploitation of free tools such as short videos.

Do you imagine that one video could be the reason for your project to move from stability to real growth?

Start doing something similar today — and maybe the next success story will be yours.