.png)
3 types of videos that must be present in a video marketing plan
- Aug 17
- 4 min read
Updated: Aug 27
Introduction
In light of the dominance of visual content on the Internet, video marketing is no longer an additional option...it has become An essential element in any successful marketing strategy.
But the most important question here:
Answer: No.
Effective visual content is a must Diversified, thoughtful, and targeted according to the stage the potential customer is going through.
In this article, we will talk about 3 main types of videos that must be present in a video marketing plan And we will explain:
What is the purpose of each type?
When do you use it?
Practical examples for each video
The best ways to implement it without a huge budget
First: the “grabbing” video – attracting attention and building awareness
📌 Goal:
Attract a new audience that knows nothing about you, and get them to know your brand.
🎯 Target audience:
Prospects are at the first stage of the “customer journey” – they are not yet aware of their actual need for your service or product.
🧠 Key message:
“We are here – and this is our story or your problem that we understand.”
✅ Examples of this type of video:
Trending video signed by the brand – Use a trending voice and link it in a smart way to your service or product.
A short educational/awareness video – Example: “3 reasons why small projects fail in the first year”
A video with an interesting statistic or question Example: “90% of people don’t know this secret about coffee... and you?”
A satirical video or everyday scene that concerns the audience – Entertaining content makes people share, save and follow.
🛠️ How to do it simply:
Use a smartphone with a good camera.
Vertical photography (9:16) is suitable for Reels, Tik Tok, and YouTube shorts.
Focus on the first 3 seconds (Hook).
No need to mention the product name directly...just make it an introduction.
Second: “Persuasion” video – presenting value and building trust
📌 Goal:
Convince the customer that you are Best choice To solve his problem.
🎯 Target audience:
Who becomes “curious” or “interested” after watching the attraction video. They want to know more before making a decision.
🧠 Key message:
“This is what we offer…and this is why we are different.”
✅ Examples of this type of video:
An explanatory video of the product/service – Explain how the product works, or the steps to implement the service.
Video "Before/After" – Clearly shows the difference your product or service has made.
Comparison between you and competitors - In intelligent and neutral language, it shows points of distinction.
Video from inside the work (Behind the Scenes) - Demonstrates professionalism and transparency.
Real customer experience (Testimonial) – Opinions or story of a customer explaining how their experience changed.
🛠️ How to do it professionally:
Shoot the product from multiple angles with clear lighting.
Keep the scenario simple: “Problem → Product → Result.”
If you are explaining a service, use pictures or illustrations.
A voiceover can be recorded or on-screen texts can be used.
Third: “Conversion” video – a call to purchase or action
📌 Goal:
Motivate the client to take action The decision to purchase or communicate.
🎯 Target audience:
Prospects who are ready to buy, or who need a final push.
🧠 Key message:
"Order now - don't miss out."
✅ Examples of this type of video:
VIDEO SPECIAL OFFER LIMITED – Discount – Free gift – Exclusive code – Limited time.
Video invitation to book or communicate – “Book your free consultation now – only 10 seats!”
Quick FAQ video -An answer to the questions that prevent purchases: “Is it suitable for all ages?” "How long does delivery take?"
Video showing limited quantity or scarcity - “Only 20 pieces left of this product...”
🛠️ How to implement it intelligently:
Start with a teaser: “Special offer for 3 days only!”
Make the design attractive – use strong colors and clear text.
Focus on CTA (Call to Action): “Order now” - “Message us” - “Click on the link”
Link the video to the purchase page link/contact form
The difference between the three types
Type
the goal
Audience
Right timing
Attraction video
Attract attention
Cool crowd (new)
The beginning of the campaign
Persuasion video
Building trust
Interested audience
Mid-flight
Video conversion
Decision making
Warm/ready crowd
End of campaign
How do you distribute these types within the content plan?
🔄 Suggested weekly plan:
today
Video type
the goal
Sunday
Engaging video (Reels)
Raise awareness and attract followers
Monday
Client Story (Persuasion)
Building trust
Tuesday
Short Live or Video FAQ
Decision support
Wednesday
Satirical video or trend (attraction)
Spread and save
Thursday
Special presentation video (convert)
Realize sales
Friday
Explanatory video (persuasion)
Explain the service or product
Saturday
Interaction or survey (stories)
Enhance communication
Examples from real life
🟢 Restaurant:
Video 1 (Attraction): A scene of preparing a dish in an innovative way + trending music
Video 2 (Persuasion): Experience of a customer explaining his opinion + shots from the place
Video 3 (translation): “Ordering through our app gives you a 20% discount – today only”
🟢 Online store:
Video 1 (Attraction): “Did you know that this product saves you 3 hours a week?”
Video 2 (Persuasion): Explaining how to use
Video 3 (conversion): “Use code SAVE20 and order it now from our website”
🟢 Training service:
Video 1 (attraction): “90% of entrepreneurs do not know this rule”
Video 2 (Persuasion): Trainee’s opinion + a scene from the training session
Video 3 (conversion): “Book your free session today – seats are limited”
Common mistakes in video marketing
Error
Result
Use only one type of video
Unbalanced audience
Place the offer directly without building trust
Loss of credibility
Posting a long, uninteresting video
Early loss of attention
Ignore the sound or lighting quality
Low-impact content
There is no clear CTA at the end of the video
Less interaction - no results
Conclusion
In order to succeed in video marketing, it is not enough to shoot a beautiful video and post it randomly.
But you need to Integrated plan The three types include:
Attractive video
Video that convinces
Video converting
Think like a marketer, not just a content creator.
Tie each video to a purpose… and make sure your audience moves with you step by step, from curiosity → trust → purchase.
Comments