Steps to evaluate the results of the previous marketing month

Aug 17
3 min read

Updated: Aug 27

Introduction

Success in marketing does not come from simply implementing campaigns, but from the ability to continuously evaluate and improve. Evaluating the results of the previous marketing month is not only a review process, but rather the cornerstone of any upcoming strategic development. Through these precise steps, you, as a store or business owner, can turn data into decisions, Experience leads to learning, and results lead to growth.

First: Review the goals that were previously set

1. Were the goals clear and measurable?

Before evaluating the results, you should go back to where you started. Did you have clear goals? like:

Reach a certain number of customers?
Increase the number of followers by a specific percentage?
Achieve sales of a certain value?

2. Compare results with goals

Use the following table to compare what you planned with what you achieved:

the goal

Actual result

the difference

Evaluation

100 orders per month

85 requests

-15%

Close to target

500 new followers

600 followers

+20%

Excellent performance

Second: Digital performance analysis

1. Interact with the content

See:

Number of likes and shares
Number of views of videos
Number of messages and comments

2. Traffic sources

Where do your visitors come from?

Instagram?
Google Maps?
Direct links?
Sponsored ads?

This information helps you understand which channels are stronger.

3. Conversion rates

Ask yourself:

How many people saw the ad and ended up visiting the store or website?
How many visitors made a purchase?

Third: Review the performance of promotional offers

1. What offers have been launched?

20% discount?
“Buy 1 Take 2” offer?
Gifts with every purchase?

2. What results did each campaign achieve?

Use a table to compare offers:

display name

Number of participants

Resulting sales

Evaluation

20% discount

120 people

15,000 riyals

good

Free gift

90 people

10,000 riyals

Less than expected

Fourth: Evaluation of visual content

Content is the way you reach your audience. So ask:

What types of content received the most engagement?
Were the photos or videos better?
Were stories or main posts more engaging?

By knowing this, you can adjust your visual plan and improve performance.

Fifth: Analyzing customer behavior

1. Peak times

What days or hours saw the highest movement?
Is there a correlation between posting time and increased traffic?

2. Favorite products

What products are purchased the most?
Are there products that should be highlighted more?

Sixth: Collect customer opinions

1. Quick questionnaires

Send a simple questionnaire containing:

How satisfied they are with the offers
Easy purchasing experience
Evaluate content quality

2. Analyze comments

Refer to customer comments on social media or private messages to determine:

Any repetition of complaints?
Any recurring praise?

Seventh: Review advertising spending

1. What is the total budget used?

How much did you spend on advertising during the month?

2. Return on Investment (ROI)

How much sales did you generate from advertising?
If you spend 5,000 riyals and earn 15,000 riyals... the return is 3 times.

3. Analysis of successful campaigns

Which ad campaign performed best?
What messages or images attracted the most attention?

Eighth: Analysis of strengths and weaknesses

Make notes as follows:

Strengths

Weaknesses

Increase followers by 25%

Low engagement rate in stories

Excellent response to gift offers

Weak sales of some products

Ninth: Drawing lessons

It is not enough to know what happened, you must ask:

What did you learn this month?
What experiences would you not repeat?
What will you develop?

Write small recommendations or notes that will help you improve for the next month.

Tenth: Prepare a plan for the new month based on the results

Don't repeat the same methods if they don't work. Create an updated plan that includes:

Content based on what's proven to work
Offers based on the most popular products
Improve the timing of posting and announcements

Conclusion

Evaluating the results of the marketing month is not a luxury, but rather a necessity for any business that wants to grow. Through practical steps from reviewing goals to analyzing data and drawing lessons, you can build a smarter, more impactful plan. Set aside time monthly for this evaluation, and make it a consistent part of your management routine.